Story Protocol
Reimagining the World's IP Blockchain
CATEGORY
BLOCKCHAIN
ROLE
BRAND DESIGNER
DELIVERABLES
BRAND TOOLKIT/ WEBSITE
Overview
Story Protocol is a Web3 protocol building infrastructure for programmable intellectual property, enabling creators and developers to register, license, and remix IP on-chain across a growing ecosystem of products.
The existing brand relied heavily on custom 3D shapes and Photoshop-rendered assets. While visually distinctive, this approach was difficult to execute consistently and did not scale well across product, marketing, and developer surfaces. As the ecosystem grew, teams faced challenges maintaining quality, speed, and cohesion.
Impact
As one of two designers on this project, we redefined the brand foundation and created a cohesive brand that could be applied consistently across products while remaining flexible enough to support different use cases.
Story Protocol
Reimagining the World's IP Blockchain
Upgrading
to Pectra
Impact
As one of two designers on this project, we redefined the brand foundation and translated it into a scalable system. The goal was to create a cohesive brand that could be applied consistently across products while remaining flexible enough to support different teams and use cases.
Overview
Story Protocol is a Web3 protocol building infrastructure for programmable intellectual property, enabling creators and developers to register, license, and remix IP on-chain across a growing ecosystem of products.
The existing brand relied heavily on custom 3D shapes and Photoshop-rendered assets. While visually distinctive, this approach was difficult to execute consistently and did not scale well across product, marketing, and developer surfaces. As the ecosystem grew, teams faced challenges maintaining quality, speed, and cohesion.
Overview
Story Protocol is a Web3 protocol building infrastructure for programmable intellectual property, enabling creators and developers to register, license, and remix IP on-chain across a growing ecosystem of products.
The existing brand relied heavily on custom 3D shapes and Photoshop-rendered assets. While visually distinctive, this approach was difficult to execute consistently and did not scale well across product, marketing, and developer surfaces. As the ecosystem grew, teams faced challenges maintaining quality, speed, and cohesion.
Impact
As one of two designers on this project, we redefined the brand foundation and translated it into a scalable system. The goal was to create a cohesive brand that could be applied consistently across products while remaining flexible enough to support different teams and use cases.
Upgrading
to Pectra
Upgrading
to Pectra