Coinbase Daily Bytes
Making crypto news fun and sticky
Category;
Fintech/Education
Role;
Product Designer
Deliverables;
Mobile App
Overview
As a Product Design Intern on the Growth team at Coinbase, I was initially tasked with revamping Coinbase Learn on the logged-out web (coinbase.com). Noticing that the logged-out app experience hadn’t been updated in a long time, I took the initiative to expand the scope of my project to include it as well.
To drive both sign-ups and long-term engagement, I introduced Daily Bytes—a feature that delivers bite-sized, educational crypto insights. Designed to bring users back daily, Daily Bytes turns the logged-out experience into a habit-forming entry point for learning and deeper platform engagement.
Impact
As a result of this project, I helped set a repositories of ideas for the logged out app experience and Coinbase Learn.
HOW MIGHT WE
How might we use gamification to make learning about crypto more fun and encourage users to engage and sign-up?
The problem
Through a series of in-depth user interviews, I uncovered a common pain point shared by both new and experienced crypto traders: the challenge of keeping up with the rapidly evolving market. Both expressed a need for streamlined access to relevant news and clearer insights into the trends driving price movements.
For new traders, the volume of information felt overwhelming, making it difficult to distinguish signal from noise. Experienced traders, on the other hand, highlighted the difficulty of staying ahead of emerging narratives and identifying the underlying macro factors influencing market sentiment.
Too Much to Keep Up With 🤕
“If I don't open X for one day, I have no idea what's going on."
Needs guidance 🤝
“ Crypto is volatile and I'm not confident in the macros."
The problem
Through a series of in-depth user interviews, I uncovered a common pain point shared by both new and experienced crypto traders: the challenge of keeping up with the rapidly evolving market. Both expressed a need for streamlined access to relevant news and clearer insights into the trends driving price movements.
For new traders, the volume of information felt overwhelming, making it difficult to distinguish signal from noise. Experienced traders, on the other hand, highlighted the difficulty of staying ahead of emerging narratives and identifying the underlying macro factors influencing market sentiment.
Too Much to Keep Up With 🤕
“If I don't open X for one day, I have no idea what's going on."
Needs guidance 🤝
“ Crypto is volatile and I'm not confident in the macros."
The opportunity
The Logged Out App presents an opportunity to educate and convert new users.
By evolving the logged-out app from a passive tool into an engaging educational platform, it can effectively nurture and convert curious visitors into active users.
The opportunity
The Logged Out App presents an opportunity to educate and convert new users.
By evolving the logged-out app from a passive tool into an engaging educational platform, it can effectively nurture and convert curious visitors into active users.
<1%
Of 4.6M uses who visit Coinbase.com
visit the Learn section.
50%
Users who abandoned the KYC/EDP process were not immediately ready to purchase crypto.
CURRENT LOGGED OUT APP
Untapped Gateway for Education and Conversion
The logged-out app currently serves as a static price-checking tool, offering limited value beyond what competing platforms provide.
Design goals
Applying Proven Gamification Principles.
I studied other education platforms that effectively utilize gamification, such as Duolingo, and identified key design principles to inform this project.
Time sensitive ⏱️
Content is available for a limited time, creating urgency to check in daily, fostering a habit.
Digestible content 🍫
The content should be simple and easy-to-understand to reduce cognitive load and keep users engaged.
Challenge/Obstacle 🤺
Obstacles such as timed tasks or limited opportunities to succeed engage users and provide a sense of achievement.
Purposeful rewards 🌟
Rewards should be straightforward, relevant, and clearly tied to user progress or goals.
Solution
Offer contextualized news analysis to empower users with actionable insights —helping them make more informed decisions in a market where narratives and macro trends can rapidly shift the landscape.
User goals → Keep up with what is going in crypto/get validation in their decisions in a lightweight, low commitment manner.
Product goals → Establish Coinbase as the place to check on what's going on in crypto.
ENTRY POINT
Offering value up-front before pushing sign-ups
Daily Bytes would be positioned at the top of the Learn section on the logged-out app, as it offers shorter, bite-sized content, whereas the Learn section requires a greater time commitment and caters to users with a specific intent to deepen their knowledge.
DAILY BYTES
Concise and relevant
Once users enter Daily Bytes, they can swipe through the top crypto stories of the day, each accompanied by a "Why it Matters" section for added context and relevance. A price chip associated with each news piece will link directly to the corresponding asset detail page.
HOW MIGHT WE
Leverage gamification to create recurring use cases?
Transform a one and done consumption into a habit?
Solution
Daily quiz to earn rewards
User goals → Test their knowledge in a fun, low-effort way — turning passive reading into active learning.
Product goals → Reinforce engagement and retention by encouraging daily return behavior and deeper understanding of crypto through lightweight interactivity.
DAILY QUIZ
Fun and challenging
Users will encounter various types of quiz questions accompanied by a timer that introduces a gamified challenge. Regardless of whether the user answers correctly or incorrectly, an explanation will follow each question to reinforce learning and provide valuable insights.
REWARDS
Incentives can have different mechanisms
Once users have completed the quiz, they can earn points. To claim these points, they will be prompted to sign up, creating an opportunity to convert engaged users into registered ones. I explored various incentive mechanisms to make the rewards system compelling, including the ability to redeem points for merchandise, crypto of their choice, or cash rewards. For added engagement, users could earn bonus rewards by maintaining a 7-day streak of daily quiz completions, encouraging consistent interaction with the platform.
Design Challenge
One of the key challenges in this project was designing the entry card to the Daily Bytes experience — it needed to tease the day’s top crypto news and clearly signal the reward or incentive, all in a glance, to draw users in.
ENTRY CARD
Stylistically, the entry card can take a range of expressions
If we were to add the quiz at the end of the Daily Bytes, we would also need to update the entry card to reflect that.
Option 1
Surfacing headlines of the day to draw in users.
Option 2
Generic headline with a streak count, assuming users who are new to crypto might not be familiar with names and terms in the industry just yet.
Drain
A mobile application for breast cancer patients to log and care for their drain.
Drain
A mobile application for breast cancer patients to log and care for their drain.
Solution
As a result of this project, I helped set a repositories of ideas for the logged out app experience and Coinbase Learn.
The problem
Through a series of in-depth user interviews, I uncovered a common pain point shared by both new and experienced crypto traders: the challenge of keeping up with the rapidly evolving market. Both expressed a need for streamlined access to relevant news and clearer insights into the trends driving price movements.
For new traders, the volume of information felt overwhelming, making it difficult to distinguish signal from noise. Experienced traders, on the other hand, highlighted the difficulty of staying ahead of emerging narratives and identifying the underlying macro factors influencing market sentiment.
USER INTERVIEWS
Key insights from an oncologist and 5 patients in Thailand.
After learning the prevalence of breast cancer, I reached out to an oncologist and five patients in Thailand who were willing to share more details about their experience with the drains post their surgery. These interviews consisted of 30-minute Zoom and phone calls, where I listened to their stories and guided the discussions to focus on their struggle with the drain log.
Key insights and the most resonating quotes included the following:
USER INTERVIEWS
Key insights from an oncologist and 5 patients in Thailand.
After learning the prevalence of breast cancer, I reached out to an oncologist and five patients in Thailand who were willing to share more details about their experience with the drains post their surgery. These interviews consisted of 30-minute Zoom and phone calls, where I listened to their stories and guided the discussions to focus on their struggle with the drain log.
Key insights and the most resonating quotes included the following:
Too Much to Keep Up With 🤕
“If I don't open X for one day, I have no idea what's going on."
Needs guidance 🤝
“ Crypto is volatile and I'm not confident in the macros."
Design goals
Applying Proven Gamification Principles
I studied other education platforms that effectively utilize gamification, such as Duolingo, and identified key design principles to inform this project.
The opportunity
The Logged Out App presents an opportunity to educate and convert new users.
By evolving the logged-out app from a passive tool into an engaging educational platform, it can effectively nurture and convert curious visitors into active users.
Solution
Offer contextualized news analysis to empower users with actionable insights—helping them make more informed decisions in a market where narratives and macro trends can rapidly shift the landscape.
User goals → Keep up with what is going in crypto/get validation in their decisions in a lightweight, low commitment manner.
Product goals → Establish Coinbase as the place to check on what's going on in crypto.
Solution
Daily quiz to earn rewards
User goals → Test their knowledge in a fun, low-effort way — turning passive reading into active learning.
Product goals → Reinforce engagement and retention by encouraging daily return behavior and deeper understanding of crypto through lightweight interactivity.
Design challenge
One of the key challenges in this project was designing the entry card to the Daily Bytes experience — it needed to tease the day’s top crypto news and clearly signal the reward or incentive, all in a glance, to draw users in.
Overview
As a Product Design Intern on the Growth team at Coinbase, I was initially tasked with revamping Coinbase Learn on the logged-out web (coinbase.com). Noticing that the logged-out app experience hadn’t been updated in a long time, I took the initiative to expand the scope of my project to include it as well.
To drive both sign-ups and long-term engagement, I introduced Daily Bytes—a feature that delivers bite-sized, educational crypto insights. Designed to bring users back daily, Daily Bytes turns the logged-out experience into a habit-forming entry point for learning and deeper platform engagement.
Time sensitive ⏱️
Content is available for a limited time, creating urgency to check in daily, fostering a habit.
Digestible content 🍫
The content should be simple and easy-to-understand to reduce cognitive load and keep users engaged.
Challenge/Obstacle 🤺
Introduce obstacles that engage users and provide a sense of achievement, such as timed tasks or limited opportunities to succeed.
Purposeful rewards 🌟
Rewards should be straightforward, relevant, and clearly tied to user progress or goals, ensuring they feel valuable and motivating.
Category;
Fintech/Education
Role;
Product Designer
Deliverables;
Mobile App
HOW MIGHT WE
How might we use gamification to make learning about crypto more fun and encourage users to engage and sign-up?
CURRENT LOGGED OUT APP
“ I keep forgetting how to drain and needed my doctor show me how to do it everytime."
DAILY BYTES
Concise and relevant
Once users enter Daily Bytes, they can swipe through the top crypto stories of the day, each accompanied by a "Why it Matters" section for added context and relevance. A price chip associated with each news piece will link directly to the corresponding asset detail page.
Key learnings
Be opinionated 🗣️
My influence as a designer extends beyond the look and feel of a product. Don’t be shy to advocate for the product’s direction and what truly matters.
Take feedback with a grain of salt 🧂
Feedback is valuable, but not all of it aligns with your goals. Stay focused on your objectives and don’t let every piece of input steer you from your goals.
Embrace ambiguity 🌀
In big companies, clear direction isn’t always provided. This uncertainty can be an opportunity—take initiative, expand your role, and drive meaningful changes.
Prioritize outcome over outputs 🔎
Focus on delivering value where it makes the most impact.
My influence as a designer extends beyond the look and feel of a product. Don’t be shy to advocate for the product’s direction and what truly matters.
ENTRY POINT
Offering value up-front before pushing sign-ups
Daily Bytes would be positioned at the top of the Learn section on the logged-out app, as it offers shorter, bite-sized content, whereas the Learn section requires a greater time commitment and caters to users with a specific intent to deepen their knowledge.
DAILY QUIZ
Fun and challenging
Users will encounter various types of quiz questions accompanied by a timer that introduces a gamified challenge. Regardless of whether the user answers correctly or incorrectly, an explanation will follow each question to reinforce learning and provide valuable insights.
REWARDS
Incentives can have different mechanisms
Once users have completed the quiz, they can points. To claim these points, they will be prompted to sign up, creating an opportunity to convert engaged users into registered ones. I explored various incentive mechanisms to make the rewards system compelling, including the ability to redeem points for merchandise, crypto of their choice, or cash rewards. For added engagement, users could earn bonus rewards by maintaining a 7-day streak of daily quiz completions, encouraging consistent interaction with the platform.
ENTRY CARD
Stylistically, the entry card can take a range of expressions.
If we were to add the quiz at the end of the Daily Bytes, we would also need to update the entry card to reflect that.
Surfacing headlines of the day to draw in users.
Option 1
Option 2
Generic headline with a streak count, assuming users who are new to crypto might not be familiar with names and terms in the industry just yet.
Key learnings
Be opinionated 🗣️
My influence as a designer extends beyond the look and feel of a product. Don’t be shy to advocate for the product’s direction and what truly matters.
Take feedback with a grain of salt 🧂Feedback is valuable, but not all of it aligns with your goals. Stay focused on your objectives and don’t let every piece of input steer you from your goals.
Embrace ambiguity 🌀
In big companies, clear direction isn’t always provided. This uncertainty can be an opportunity—take initiative, expand your role, and drive meaningful changes.
Prioritize outcome over outputs 🔎 Focus on delivering value where it makes the most impact.
<1%
Of 4.6M uses who visit Coinbase.com visit the Learn section.
50%
Users who abandoned the KYC/EDP process were not immediately ready to purchase crypto.
Solution
Offer contextualized news analysis to empower users with actionable insights—helping them make more informed decisions in a market where narratives and macro trends can rapidly shift the landscape.
User goals → Keep up with what is going in crypto/get validation in their decisions in a lightweight, low commitment manner.
Product goals → Establish Coinbase as the place to check on what's going on in crypto.
Solution
Daily quiz to earn rewards
User goals → Test their knowledge in a fun, low-effort way — turning passive reading into active learning.
Product goals → Reinforce engagement and retention by encouraging daily return behavior and deeper understanding of crypto through lightweight interactivity.
Design Challenge
One of the key challenges in this project was designing the entry card to the Daily Bytes experience — it needed to tease the day’s top crypto news and clearly signal the reward or incentive, all in a glance, to draw users in.
Design Goals
Applying Proven Gamification Principles
I studied other education platforms that effectively utilize gamification, such as Duolingo, and identified key design principles to inform this project.
Time sensitive ⏱️
Content is available for a limited time, creating urgency to check in daily, fostering a habit.
Digestible content 🍫
The content should be simple and easy-to-understand to reduce cognitive load and keep users engaged.
Challenge/Obstacle 🤺
Introduce obstacles that engage users and provide a sense of achievement, such as timed tasks or limited opportunities to succeed.
Purposeful rewards 🌟
Rewards should be straightforward, relevant, and clearly tied to user progress or goals, ensuring they feel valuable and motivating.
HOW MIGHT WE
Leverage gamification to create recurring use cases?
Transform a one and done consumption into a habit?
Key Learnings
Be opinionated 🗣️
My influence as a designer extends beyond the look and feel of a product. Don’t be shy to advocate for the product’s direction and what truly matters.
Take feedback with a grain of salt 🧂
Feedback is valuable, but not all of it aligns with your goals. Stay focused on your objectives and don’t let every piece of input steer you from your goals.
Embrace ambiguity 🌀
In big companies, clear direction isn’t always provided. This uncertainty can be an opportunity—take initiative, expand your role, and drive meaningful changes.
Prioritize outcome over outputs 🔎
Focus on delivering value where it makes the most impact.
Overview
As a Product Design Intern on the Growth team at Coinbase, I was initially tasked with revamping Coinbase Learn on the logged-out web (coinbase.com). Noticing that the logged-out app experience hadn’t been updated in a long time, I took the initiative to expand the scope of my project to include it as well.
To drive both sign-ups and long-term engagement, I introduced Daily Bytes—a feature that delivers bite-sized, educational crypto insights. Designed to bring users back daily, Daily Bytes turns the logged-out experience into a habit-forming entry point for learning and deeper platform engagement.
Impact
As a result of this project, I helped set a repositories of ideas for the logged out app experience and Coinbase Learn.
Coinbase Daily Bytes
Making crypto news
fun and sticky